We coach Presidents, CEOs, and Founders to create calmer weeks, clearer decisions, and more intentional leadership.
“Max is more than a coach — he is a thought companion and a trusted confidante in both life and in business. As an entrepreneur, there is often a blurred line between the two, and there are few people I trust as wholeheartedly as I do Max for guidance in both domains.
While Max’s business acumen is world class, he knows my value system and helps me defend it first and foremost, and it’s why I see him as an integral advisor not just on my business, but on the life I am building as a whole.”
We quiet the noise, expand perspective, and turn awareness into rhythms that are calmer, clearer, and more intentional.
Move from reactive weeks to an intentional cadence. See what’s truly consuming mindshare and focus where it matters, creating momentum that compounds.
Integrate practical nervous-system regulation tools and practices that steady you under pressure and improve not just how you lead, but how you feel doing it.
Build sustainable rhythms and clear boundaries that your protect energy and attention – so you can perform without burning out, at work and at home.
Monthly | 60-Minute Calls
A simple monthly rhythm to keep your weeks calm, your mind clear, and your decisions intentional.
In-Person Days | 90-Minute Calls
Full-day, in-person sessions in your city every six months, supported by a steady monthly rhythm.
We start the session with a grounding arrival practice, noticing what’s present and arriving in the moment.
It’s a downshifting of the nervous system to create calm and clarity before beginning.
The conversation begins by unpacking what’s taking the most mindshare for you, both mentally and emotionally.
Through mindful exploration, we notice patterns and shift perspectives to see what’s there more clearly.
We end the session with micro-practices or experiments to integrate over the coming weeks.
No prescriptions or playbooks – just practical, mindful ways to evolve how you live and lead.
“My days are busy and there are few opportunities for me to look inward and work on myself.
Max brings a calming presence to help center me in my roles as a spouse, parent, and business executive.
Max’s coaching allows me to slow down, refocus, and execute with better intentionality across all roles I embody.”
Intentional daily rhythms so you run your days instead of the other way around – at work and at home.
Structured reflection that surfaces patterns and reframes assumptions, removing blind spots so you see all angles and make the next right call.
Small, repeatable tools and rituals that calm the mind and create clarity – so you respond, not react.
All executive coaching at Ritual is delivered personally by Max – no associates, no handoffs.
Max is a facilitator and operator who blends formal mindfulness training with a decade of leadership and change work.
Before founding Ritual, Max led complex transformations with Fortune-scale companies and has facilitated 100+ offsites and executive conversations across four continents.
He’s coached leaders in contexts ranging from Presidents and CEOs in YPO Forums to privately held, mid-market leadership teams.
As the son of a third-generation family business owner, Max understands the weight of legacy, loyalty, and long-term stewardship.
That upbringing, combined with his own path as a founder, deeply informs his work with mid-market executives.
In his free time, you can find him digitally detoxing – hiking, biking, or reading the latest NatGeo.
Ritual executive coaching is 1:1 support for Presidents and CEOs who want calmer weeks, clearer decisions, and more intentional leadership – anchored in the realities of running a business.
Our mindfulness-based approach creates space for you to notice what’s actually consuming mindshare, helping you respond, not react – so there are fewer restarts and more finishes.
We integrate practical nervous-system regulation tools and practices to stay steady when stakes rise, improving real-time decisions and making your days healthier and more productive both at work and at home.
The result is clarity and calm that transforms how you live and lead: seeing patterns, unlearning what no longer serves, and leading with intentionality over velocity.
Ritual coaching is designed for Presidents and CEOs of privately held, mid-market companies who want to lead with more clarity, steadiness, and intention.
Most clients come to coaching when the business is growing, complexity is rising, and they need a calmer, clearer way to lead through the next chapter.
Our coaching gives you a dedicated space to slow down, see what’s really consuming your time and energy, and approach it intentionally so you make decisions from clarity instead of urgency.
In practice, that looks like calmer weeks, fewer reopened decisions, clearer boundaries, and a steadier presence with your team and at home.
Over time, you build sustainable ways of working that support both the business you’re running and the life you’re trying to live.
Ritual coaching is built on mindfulness, not just mindset. We’re less interested in applying frameworks and more focused on helping you notice what’s actually happening – in your nervous system, your thoughts, and your patterns – so you can lead from a calmer, clearer place.
The result isn’t a new persona or set of slogans.
It’s a more present, grounded version of you, leading in a way that feels sustainable for both your business and your life.
Our first touchpoint is always an intro call to get to know each other, talk about how we’d work together, and answer questions.
From there, all engagements start with a three-month commitment so shifts have time to take form.
After that, we move to a 6- or 12-month engagement, billed monthly, with a 30-day cancellation window.
Coaching and retreats reinforce each other, but each stands on its own.
Coaching helps Presidents and CEOs lead from a place of clear thinking, steadier decisions, and deeper alignment with what’s actually present. Retreats build that same alignment, resilience, and shared identity at the team level.
Some leaders begin with coaching and later bring their team together; others start with a retreat and use coaching to carry the work forward.
Both paths build momentum in different but complementary ways.
